No. You do not need to have a lawsuit, a news story, or a formal complaint for us to help you. An old photo, an outdated post, or simply a search result that does not reflect who you are now is enough. We assess the situation on its own terms and tell you honestly what can be done and what it would take.

Sometimes, and more often than most people realize. Google has a specific removal process for certain types of private contact information, including home addresses and phone numbers that appear in search results for your name. The process is limited, it does not remove the data from the source sites, and it does not extend to all types of content, but it is a legitimate starting point that we pursue as part of a broader strategy.

It depends on what was posted and where. Content that includes private images shared without consent, private personal information, or demonstrably false statements about you may have removal grounds under the policies of the hosting platform, Google’s own removal policies, or, in some states, specific laws around non-consensual intimate images or online harassment. We assess each situation individually and pursue every legitimate route that exists. Where removal is not available, suppression is the backup: building enough positive, accurate presence that the damaging content falls out of what people find.

It is different from working with someone who already has a substantial presence, but it is not necessarily harder. For a private individual, we build a genuine, accurate foundation from scratch: things that are true about you, your professional work, your community, your interests, and we build them in places Google trusts. The goal is not to make you famous. It is to ensure that when someone searches your name, they find an accurate, positive picture of you rather than the one thing you never wanted to define you.

Completely. The confidentiality we owe the people we help does not expire when the work is done, and it applies to private individuals the same as it does to executives or public figures. Nothing about your situation, your name, or the details you share with us is ever disclosed. You will never become part of our marketing, our case studies, or anyone else’s story. What happens between us stays between us.

When there is no public-interest argument for keeping a result online, the case for removal can be stronger than most people realize. A private person’s old private information, unrelated to any matter of public record, sits on a weaker legal and ethical foundation than content about a public figure or a matter of genuine public concern. We know these routes and know when to use each one.