Reputation repair pricing is based on what has to be removed, suppressed, or rebuilt.
A bad review, mugshot, Reddit thread, AI result, negative article, or exposed personal information does not require the same strategy. We review what is showing up, how strong it is, and what it will realistically take to move, correct, suppress, or protect against it.
What you can expect
Every case is quoted individually, but most situations fall into one of three tiers.
Simple Issues
- Review response strategy
- Profile cleanup
- Light search result cleanup
- Basic reputation protection
Usually the lowest-cost situations because there is less authority to fight and fewer assets to build. The starting point is often cleanup or advisory work, not a full campaign.
Moderate Issues
- One negative search result
- Reddit thread
- Mugshot page
- AI answer problem
- Bad review pattern
Usually requires a mix of suppression, content assets, authority building, and monitoring. Priced as a custom campaign after review.
Complex or High-Stakes Issues
- News articles
- Legal records
- Multiple negative results
- High-authority domains
- Executive or professional reputation damage
- Ongoing crisis protection
Requires a custom assessment because the cost depends on authority, competition, risk, and timeline. Custom quote after review.
Simple cases, complex cases, and everything between
A single weak review and a national news article are not the same problem. Pricing depends on what we are fighting and what has to be built around it.
Contained, low-authority problems
- One review
- Weak complaint page
- Minor search cleanup
- Profile cleanup
One strong problem, or a spreading one
- Reddit thread
- Mugshot site
- AI misinformation
- One negative page ranking strongly
Entrenched or high-stakes damage
- News article
- Court record
- Multiple negative results
- Licensed professional, executive, or business reputation damage
What actually changes the cost
Six factors decide where your case lands.
Strength of the damaging result
A page that has held the top of your search results for years is harder to move than one barely hanging on to page one.
Number of negative results
One result is one fight. Several results across multiple search terms means several fronts at once.
Authority of the website
A national news site carries far more weight with Google than a low-authority complaint forum.
Whether removal is possible
A valid removal path can shrink the entire project. When there is none, suppression carries the load.
How fast you need results
A compressed timeline means more assets built and promoted in parallel, not just more waiting.
How much protection must be built
Some cases end at cleanup. Others need a lasting wall of strong results built around your name.
Why this costs more than ordinary SEO
Ordinary SEO is about growth. Reputation repair is about displacement.
Ordinary SEO
- Tries to rank useful pages higher
- Competes in open space where no one is defending a position against you
- Success is measured in traffic and rankings
- One site, one campaign
Reputation repair
- Has to move, suppress, correct, or remove pages Google and AI systems already trust
- Usually requires stronger assets and better authority than the damaging page
- Success is measured by what stops showing up
- More careful strategy, longer timeline, multiple assets pointed at one result
What you get before you commit
The review, the strategy, and the cost all come before any decision.
We look at what is actually showing up
A real review of your search results, not a generic checklist.
We check what can realistically move
What can be removed, corrected, suppressed, or has to be outbuilt.
We explain the strategy before you pay
The plan, the realistic timeline, and the real cost, specific to your case.
You decide whether to move forward
No countdown timer, no surprise invoice on the other side.
No pressure. No fake guarantees. No vague monthly retainer with no explanation.
What is included
Search result review
A real look at what is ranking for your name across search and, where relevant, AI platforms.
Strategy and campaign plan
A documented plan built around your specific results, not a templated package.
Content asset creation
New, accurate, positive material built to compete for the same search terms.
Authority building
The structural work that makes your assets strong enough to outrank the damage.
Monitoring and reporting
You see what is moving, what is holding, and what comes next.
Removal and suppression guidance
Where a legitimate removal path exists, we pursue it and tell you the odds honestly.
Removal vs. suppression pricing
Removal is about getting something taken down. Suppression is about building stronger results that outrank it. Most campaigns involve one or both, and the mix changes the price.
Removal
- Depends on platform rules, legal basis, factual errors, privacy violations, or publisher cooperation
- Can be faster when a valid path exists
- Cannot always be forced, and no honest company guarantees it
Suppression
- Requires building stronger assets and authority around your name
- Often takes longer, measured in months
- More predictable when removal is not possible
Red flags when hiring a reputation company
Whether you hire us or anyone else, walk away when you see these.
- They guarantee removal without reviewing the result
- They promise overnight rankings
- They cannot explain the strategy
- They only talk about backlinks
- They use fake reviews or fake profiles
- They avoid timelines, reporting, or accountability
A serious reputation campaign should be specific, documented, and realistic.
Frequently asked questions
How much does reputation repair cost?
It depends on what has to be removed, suppressed, or rebuilt. Simple cleanup and advisory work sits at the low end. Campaigns against strong negative results are priced around the authority being outranked, the assets that have to be built, and the timeline. We review your situation first and give you a real estimate before you commit to anything.
Why can’t you give one flat price?
Because a weak complaint page and a national news article are not the same problem. A flat price quoted before anyone looks at your search results is a guess, and usually a sales tactic. We price after we see what is actually showing up.
Do you guarantee removal?
No, and you should be cautious of anyone who does. Removal depends on platform rules, legal basis, factual errors, privacy violations, or publisher cooperation. We pursue removal where a valid path exists and tell you honestly when it does not.
What if the result cannot be removed?
Then the strategy shifts to suppression: building stronger, more authoritative results that outrank the damaging one. It takes longer than removal, but it is more predictable and works even when nothing can be taken down.
How long does suppression take?
It depends on the authority of what we are trying to outrank and the competition around your name. Meaningful movement is usually measured in months, not days. You get a realistic timeline for your specific case before you decide.
Is this different from SEO?
Yes. Ordinary SEO is about growth: ranking useful pages higher. Reputation repair is about displacement: moving, suppressing, correcting, or removing pages that Google and AI systems already trust. That takes stronger assets, more careful strategy, and a longer runway.
Can you help with mugshots, Reddit threads, reviews, articles, or AI results?
Yes. Each one follows different rules. Mugshot sites, Reddit moderation, review platforms, news publishers, and AI systems all respond to different strategies. We review what you are dealing with and tell you which paths are realistic.
Do I have to commit before you review the issue?
No. We review what is showing up, check what can realistically be moved, and explain the strategy and cost before you pay anything. You decide whether to move forward.
Get a real number for your situation
Send us the result, review, article, mugshot, AI answer, or search query. We’ll review what is showing up and tell you what is realistic.